The Gujarat Cooperative Milk Marketing Federation (GCMMF), the marketing body for Amul milk and dairy products, has announced a price increase of up to 5.5% on several fresh pouch milk variants across India, effective from Thursday. This hike affects popular options like Amul Taaza toned milk and Amul Gold milk, with prices rising by Rs 2 and Rs 4 per litre respectively.
The decision follows a significant increase in the cost of milk production and processing, as noted by the cooperative. Input costs such as green and dry fodder, cattle feed ingredients, milk packaging film, and fuel have risen over the past year, along with challenging environmental conditions, particularly low rainfall in Gujarat and other parts of the country.
GCMMF states that this price revision is essential to provide better returns to milk producers while managing rising production costs. The federation also highlights that approximately 80% of the revenue collected from consumers through the Amul cooperative structure is returned to its 36 lakh milk producers. A significant portion of the additional revenue generated through the price increase will be passed on to farmers, offering support amid climbing production costs and encouraging higher milk production.
This price hike may impact household budgets, particularly for families regularly purchasing packaged milk. However, GCMMF maintains that this revision is necessary to strike a balance between escalating production expenses and remunerative prices for dairy farmers.