Travis Kelce, a renowned NFL player, is entering his final season, but off the field, he and his brother Jason are building an empire worth hundreds of millions. Last week, they launched TEKTA, an NIL consulting venture connecting brands with college athletes across 45,000 Division I players and 68 Power Four universities. This venture is a part of their growing portfolio that has turned the Kelce name into one of the most commercially powerful in American sport. In 2026, Travis' net worth is estimated to be between $90 million and $100 million, while Jason's stands at approximately $60 million. Their major source of income is their podcast, "New Heights," which raked in $35 million last year alone. The brothers also have ventures in the food industry, such as the 1587 Prime steakhouse and Garage Beer, and endorsements from brands like Sleep Number, Six Flags, and Tommy Hilfiger. Their business deals have moved beyond sports into pop culture, with Travis' engagement to Taylor Swift expanding his commercial appeal. The TEKTA launch demonstrates their future direction, aiming to streamline the process for brands and athletes to engage effectively in the rapidly growing NIL market at the college level, valued at $4.5 billion during the 2026-27 season.